Philippines’ eCommerce Shoppers at a Glance
The Philippine retail industry continues to expand with each passing year, growing by 5.9 per cent in 20181, buoyed by rising spending power. Focus Economics2 also mentioned that the Philippines’ economy gained ground in Q4 2019 after revving up in Q3, driven by robust government expenditure. Unsurprisingly, increasing consumer spending has also impacted the world of online retail.
The Philippine Internet economy is expected to quadruple from US$5 billion in 2018 to US$21 billion by 2025. A few factors driving this growth include:
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